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Nintendo 3DS System Privacy Policy
Nintendo 3DS System Privacy Policy
Last Updated: November 1, 2011
Nintendo is dedicated to protecting your privacy and handling any personal information we obtain from you with care and respect. By accepting
the Nintendo 3DS Service User Agreement, you consent to and accept this Nintendo 3DS System Privacy Policy (“Privacy Policy”). This Privacy Policy
describes, among other things, the types of information collected about you by Nintendo when you use the Nintendo 3DS System, the Nintendo 3DS
Service, Software, and Content; how your information may be used; when it may be disclosed; how you can control the use and disclosure of your
information; and how your information is protected. This Privacy Policy applies only to information collected from your Nintendo 3DS System by
Nintendo of America Inc. or its parent company, Nintendo Co., Ltd. (individually and collectively, “Nintendo”). Information that you may submit to
Nintendo through any of its Web sites or any other Nintendo product or service is subject to the applicable privacy policy posted at support.nintendo.
com. This Privacy Policy should be read in conjunction with the Nintendo 3DS Service User Agreement and Code of Conduct. All capitalized terms not
dened in this Privacy Policy will have the meaning set forth in the Nintendo 3DS Service User Agreement.
CHANGES TO THIS PRIVACY POLICY
We may revise and update this Privacy Policy from time to time. Please review the most recent version of this policy frequently by going to support.
nintendo.com or contacting us at 1-888-977-7627 or e-mailing us at privacypolicy@noa.nintendo.com . When we update this Privacy Policy, we will
revise the “Last Updated” date above.
INFORMATION COLLECTED
Personally Identiable Information. “Personally Identiable Information” or “PII” is information that identies you as an individual, such as your
full name, address, telephone number, or email address. We only collect PII that you provide to us. For example, the Nintendo 3DS System, Nintendo
3DS Service, Software, and Content may enable you to provide User Content that may contain PII. If you choose not to provide us with certain PII,
you will be able to continue using your Nintendo 3DS System, Nintendo 3DS Service, Software, and Content, except that your use of features or
applications that require the disclosure of certain PII may be limited or unavailable.
We may add to or update the PII you provide through the Nintendo 3DS System, Nintendo 3DS Service, Software, or Content with data collected from
other sources, including oine sources (e.g., consumer service transactions such as repairs, part orders or purchases). If we combine information
collected oine with information collected through the Nintendo 3DS System, Nintendo 3DS Service, Software, or Content the combined PII will be
treated in accordance with this Privacy Policy.
Non-Personally Identiable Information. In addition to the PII you provide to us, we may collect Non-Personally Identiable Information from
you. “Non-Personally Identiable Information” or “Non-PII” is information that does not identify you as an individual. This includes information such
as your Mii prole information, age, gender, geographic area, game play data, online status, Nintendo 3DS System serial number and device ID,
device certicate information, cookies, Friend Codes, wireless access point information, Internet Protocol (“IP”) address, and Media Access Control
(“MAC”) address. We may link your PII with Non-PII or Aggregate Information that we collect from you. Some of the ways in which we collect
Non-PII are described in more detail below.
• Web Beacons: The Nintendo 3DS System, Nintendo 3DS Service, Software, or Content may use a common Internet technology called “Web
Beacons” which are small graphic images placed on a Web page, on a Web-based document, or in an email message, designed to collect certain
information and monitor user activity online. We may use Web Beacons to collect information such as IP address, MAC address, the URL of the
page the Web user comes from, and the time the Web Beacon is activated (such as when you view the Web page, advertisement, or email con-
taining the Web Beacon). We may use the information collected through Web Beacons, for example, to determine how to improve the Nintendo
3DS System, Nintendo 3DS Service, Software, or Content by seeing which areas, features, and products are most popular; to personalize the
Nintendo 3DS System, Nintendo 3DS Service, Software, or Content and make recommendations based on downloaded products; and to complete
transactions you have requested.
• Cookies: Certain Nintendo 3DS System online applications may use cookies, which are small text les that a Web site places on your Nintendo
3DS System. These les identify your Nintendo 3DS System and record data about your visit so that when you return to a Web site, the site
recognizes your Nintendo 3DS System and can personalize your visit. Cookies may be linked to your transaction history, online game play or other
information. We may use information collected by cookies, as well as other tools such as log les and Web Beacons, for example, to determine
how to improve the Nintendo 3DS System applications by seeing which areas, features, and products are most popular; to personalize the
Nintendo 3DS System services; make recommendations based on downloaded products; and to complete transactions you have requested.
• Nintendo Wireless Communications: Your Nintendo 3DS System is automatically assigned an IP address by your Internet Provider when you
connect to Nintendo via wireless communications. Nintendo receives a log le of your activities that may include, for example, your IP address,
MAC address, cookie information, transaction data, settings and download activity. We may use these log les, for example, to monitor trac
on our Web sites, to facilitate your use of the Nintendo 3DS System, Nintendo 3DS Service, Software, or Content, and to troubleshoot technical
problems. If you do not want Nintendo to collect this information, you should turn o wireless communications on your Nintendo 3DS System.
Aggregate Information. We also may collect and aggregate certain information about our users’ game play, age, gender, search terms,
clickstreams, and purchases for the purposes of advertising and improving the Nintendo 3DS System, Nintendo 3DS Service, Software, and Content.
“Aggregate Information” is Non-PII that is combined with the Non-PII of other users.
HOW INFORMATION IS USED
We may collect PII, Non-PII, and Aggregate Information from you through your Nintendo 3DS System in order to: (i) fulll your requests for products,
services, and information, including to send you commercial and non-commercial messages and to process orders you have placed through your
Nintendo 3DS System; (ii) contact you in connection with games, contests, sweepstakes, surveys, promotional materials, and product changes; (iii)
facilitate your use of the Nintendo 3DS System, Nintendo 3DS Service, Software, and Content, such as StreetPass Communications and communica-
tions with other users; (iv) customize the content, features, and advertising available through the Nintendo 3DS System, Nintendo 3DS Service,
Software, and Content such as your Nintendo 3DS Shop catalog and other catalogs; (v) set up repair orders and respond to other consumer service
inquiries; (vi) provide you back-end services, such as system updates, system messages, and free games, applications, trials, and content; (vii)
analyze the use of the Nintendo 3DS Service, Software, Content, and information about our users for demographic studies, quality assurance and to
understand and improve our service oerings; (viii) facilitate demographic studies and quality assurance; (ix) prevent potentially illegal or oensive
activities or to enforce our rights or the rights of our users; and (x) for any other purposes disclosed to you at the time we collect your information or
pursuant to your consent.
DISCLOSURE OF INFORMATION
We may facilitate the disclosure of PII, Non-PII and Aggregate Information when you use the Nintendo 3DS System, Nintendo 3DS Service, Software,
or Content. For example, information such as your Mii name, Mii prole information, online status, Mii greeting, and other User Content or game
play information may be displayed to other users when you use the online features of the Nintendo 3DS System, Nintendo 3DS Service, Software,
or Content.
• Third Parties. We may share PII, Non-PII, and Aggregate Information with our vendors to help us perform various functions necessary to
operate our business or fulll your requests (for example, completing downloads or purchases, developing and executing marketing campaigns,
etc.). We also may share such information and any User Content you create with third parties. We may share your PII, Non-PII, and Aggregate
Information with third parties to complete your transactions and provide you with advertising and other promotional materials through your
Nintendo 3DS System, Nintendo 3DS Service, Software, or Content.
• StreetPass Communications. Certain Nintendo 3DS Service, Software, and Content allow other Nintendo 3DS System users to automatically
contact and interact with you. The StreetPass Communications feature allows PII, Non-PII and User Content that you have provided or that is
stored on your Nintendo 3DS System to be shared automatically with other Nintendo 3DS System users via a wireless connection, the Nintendo
Zone or a StreetPass Communication Point. You understand that you have no expectation of privacy in the information or User Content shared
via StreetPass Communications. When StreetPass Communications are enabled on your Nintendo 3DS System, you may not only receive User
Content from other users but advertising or other promotional materials from Nintendo and third parties. You may disable this feature at any
time through the Nintendo 3DS System settings.
• Friends. In addition, you may add Friends to your Nintendo 3DS Friend list by exchanging friend codes or friend cards. Through the Nintendo
3DS Friend list and Friend messaging features, certain information that you have provided or that is stored on your Nintendo 3DS System, such
as your Mii name, Mii prole information, Mii greeting, online status, rankings, and other User Content or game play information, may be shared
with your Nintendo 3DS Friends.
• Legal and Business Purposes. We may disclose PII in order to comply with legal process, to respond to claims or inquiries, or to protect the
rights, property or personal safety of Nintendo, our users, or the public. Information about our users, including PII, may be disclosed as part of
any sale or transfer of company assets, if permitted by and done in accordance with applicable laws. We also may disclose your PII for any other
purposes pursuant to your consent.
You are responsible for any User Content or PII that you share through the Nintendo 3DS System, Nintendo 3DS Service, Software,
or Content. Please be aware that other Nintendo 3DS System users may be able to store, modify, or share with third parties
information that you provide them through your Nintendo 3DS System.
Nintendo 3DS System Privacy Policy